What makes MR stand out is its highly interactive aspect, and the realistic rendering of the projection it adds to our surroundings. For instance, while it uses a headset just like VR, seeing through a translucent viewport or glass, it also projects visuals on top of our environment. Mixed reality is a hybrid of VR and AR and aims to offer the best of both worlds. Now that the two most prominent tech companies-between them controlling 99% of the smartphone market-have made such a public move behind augmented reality, we should be ready to see industries being disrupted-again. Both AR design and development frameworks promise to simplify and accelerate the creation process and put the technology in the hands of millions already using Android and iOS phones.Īs augmented reality apps are still new to the mass market, it is too early to tell how really different these development kits are, except that they are each specific to their own operating systems and core audiences. It is a direct response to Google’s ARCore who have the advantage of leveraging its knowledge from also being in the VR space, contrary to Apple. ARCore – The Fight Between Apple and Google for AR DominationĪpple’s ARKit for iOS 11 promises to democratize AR content development and mass consumption. More recently, AR took a big leap towards wider adoption at Apple’s WWDC 17 when AR development was introduced to the masses with ARKit, a development framework for augmented reality applications created for iPhones and iPads. A Brief History of ARįrom casting the first virtual yellow line marker during a live NFL game in 1998 to overlapping map data to assist NASA flight simulations, augmented reality has lived outside of science fiction for many decades.īack in 1974, Myron Kruger combined projectors and video cameras in an interactive environment-it was the birth of AR as we know it today. AR lets us redefine the experience for furniture retail once more, in our restless quest to create a better everyday life for everyone, everywhere,” says Michael Valdsgaard, Leader of Digital Transformation at Inter IKEA Systems. “Now, technology has caught up with our ambition. One great example of this in action is IKEA’s recent AR app that allows anyone to imagine how any room or space would feel with some of the brand’s furniture.ĭesigners and architects could clearly benefit from this new way of creating life-scale objects in a real life context.
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